Client
Alpine
Role
Creative Direction
Year
2025
Situation
Alpine’s latest earpods are built for festivals, club nights, and concerts. Engineered with advanced filter technology and available in bold colors, they cut all frequencies evenly—delivering a cleaner, more balanced sound experience.
Alpine helps you take control of sound
Amsterdam-based agency Unlike brought me in to craft a creative vision and concept rooted in Alpine’s brand promise Own the Volume.
The concept had to spotlight the four key product benefits; high-fidelity filters, the ability to hold clear conversations, a uniquely engineered V-shape, and bold color options.
I developed different headlines and a cutting edge visual language to connect with a younger audience. Attention-grabbing, emotionally resonant, and built to inform. The goal: hook them fast, then break down the tech in a way that feels clear and compelling.
Creative Concept
Inspired by Technology
The graphic language I created for Alpine draws from the late-’90s
pre-digital era, when micro-information and interface-inspired design began to shape visual culture. It’s a nod to that aesthetic precise, layered, and data-driven period.
The Campaign
Key Benefit: High-fidelity filters
Key Benefit: Unique and Stylish V Shaped Design
Key Benefit: Available in six bold colors
Key Benefit: Unique and Stylish V Shaped Design
Social Campaign run in August 2025
Skills
Brand Identity Design
Brand strategy
Brand Storytelling
Creative Direction
Let’s work together