Client
Alpine Hearing Protection
Agency
Unlike
Neverland Amsterdam
Year
2025
Role
Creative Direction
Background
Alpine’s latest earpods are built for festivals, club nights, and concerts. Engineered with advanced filter technology and available in bold colors, they cut all frequencies evenly, delivering a cleaner and more balanced sound experience.
Alpine helps you take control of sound. Which is a simple idea and built to land with a new generation of listeners.
The challenge was to translate that idea into something both expressive and informative, bringing four key product benefits to life: high-fidelity filters, clear conversations, a uniquely engineered V-shape, and bold color options.
I developed a series of headlines and a sharp, contemporary visual language designed to cut through fast.
Attention-grabbing, emotionally charged, and built to educate without feeling technical.
Hook first. Then make the product make sense.
Creative Concept
Inspired by Technology
Pulled from a late-’90s, pre-digital aesthetic. A time where micro-information and interface design started to define how we see and understand technology. Precise. Layered. Slightly obsessive. Reworked into a visual language that makes sound feel engineered, not just experienced.
The Campaign
Benefits
01 — High-fidelity filters
Chat On. Crowd Off.
With high-fidelity filters that cut the harshness, not the vibe.
Secondary comms layer
High Fidelity filter – 19 dB sound reduction
02 — Tips in four sizes
Better Fit.
Bigger Drop.
Made to fit every ear. So you can lose yourself, not your earplugs.
Secondary comms layer
Ear tips, from Extra Small to Large
03 — Earplugs available in six bold colors
Night Ready. Bright Looks.
From rose gold that shine to neon styles that glow under blacklight.
Secondary comms layer
Available Colors from Silver, Black to Neon Yellow
04 — Unique and Stylish V Shaped Design
You Lose it.
They Stay Put.
The secure V-shape stays in place So comfy, you’ll forget they’re even there.
Secondary comms layer
V-shape – Unique and Stylish V Shaped Design
Key Benefit: High-fidelity filters
Key Benefit: Unique and Stylish V Shaped Design
Key Benefit: Earplugs available in six bold colors
Key Benefit: Unique and Stylish V Shaped Design
Skills
Brand Identity Design
Brand strategy
Brand Storytelling
Creative Direction
Let’s work together