I’m an Amsterdam-based design director working where brand, product and technology meet. I help organisations translate strategy into scalable experiences that drive cultural relevance and commercial growth.
Featured Cases
The DropStore
Where Brand Story Meets Digital Experience
Alpine
Creative Direction for the V-Tune Campaign
North Sails Apparel
Shaping a Performance Brand Across Product and Digital
Neverland Amsterdam
Building a Creative Company from Vision to Brand
About me
I believe brands become iconic when they tap into culture and emotion. My purpose is to unlock that spark with ideas that drive growth and become part of people’s lives.
About me
Clients
I work with consumer-facing brands, government institutions and technology companies, partnering with CMOs, CDOs and their teams to translate strategy and innovation into scalable platforms and meaningful business growth.
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Agencies
Over the past 15 years I’ve partnered with leading agencies as an interim design specialist, working alongside multidisciplinary teams to shape brand platforms, products and experiences.
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Area of Expertise
Brand
Brand Strategy
Brand Identity
Narrative Systems
Experience
Digital Experience Design
Spatial Design
Platform Thinking
Leadership
Creative Direction
Design Direction
Cross-disciplinary Teams
Awards and Advisory
I aim to create category-defining work that moves brands and industries forward. Since 2023 I’ve also taken on leadership roles as an executive jury member for several global award shows, recognising excellence in creativity and innovation.
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