Skills

Brand Identity Design
Brand strategy
Brand storytelling
Co-creation
Creative direction
Digital design
Design systems

Experience design
Film direction
Graphic design
Product development
Photography direction
UI / UX

Thuisarts
Led the future brand strategy and creative direction for the Netherlands’ leading healthcare platform, shaping a scalable digital identity.

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The DropStore
Creative and Design Direction for the Digital Experience

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Roland Piano
Shaping the Brand and Digital Product Experience

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Neverland Amsterdam
Building a Creative Company from Vision to Brand

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Alpine
Creative Concept Development and Design Direction for the V-Tune Campaign

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Online Soon

Prosus
Created a unifying creative concept that transforms Prosus’ Amsterdam headquarters into a more connected and future-ready workplace experience.

Edit Suits
Creative Direction and venture building for the Edition One Brand

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David Beckham Fragrances
Creative Direction for the Fragrance Bold Instinct

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North Sails Apparel
Shaping and Leading a Performance Brand Across Product and Digital

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Evi van Lansschot
Developing the Future Vision and Digital Brand

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Suitsupply
Leading the Digital and Brand Experience

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Rituals
Evolving the Commerce Platform and Brand Experience of one of the largest Dutch Cosmetics brands

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The Creators Universe
Shaping the Brand and Strategic Foundation

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Miscellaneous
Selected Unreleased Projects

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