Skills
Brand Identity Design
Brand Strategy
Brand Storytelling
Co-creation
Creative Direction
Digital Design
Design Systems
Experience Design
Film Direction
Graphic Design
Product Development
Photography Direction
UI / UX
Creative Direction on Brand and Digital
2024 – 2026
Shift
A social movement turning a better future into something you can experience, join and act on.
Online Soon
Design and Creative Direction
2025 / 2026
Cupra
Bringing a new generation of CUPRA to life through culture, design and experience.
Online Soon
Brand Strategy / Design and Creative Direction
2026
Worksforyou
Not another staffing platform. A work brand built around freedom, movement and real life.
Brand Strategy / Design and Creative Direction
2025
WeAreBrain
Building the best version of tomorrow through AI-native products that turn bold ideas into meaningful impact.
Online Soon
Brand Strategy / Design and Creative Direction
2024 – 2026
Thuisarts
Making reliable health information clear and accessible to everyone in the Netherlands.
Creative Direction on Brand and Digital
2022 – 2023
The Dropstore
A glimpse into a future where the true cost of water is impossible to ignore.
Brand Strategy / Creative Direction and Venture Building
2020 – 2024
Edition One
Modern made-to-measure menswear, designed around the individual.
Creative Direction
2019 – 2020
David Beckham
Introducing the most honest Campaign Bold Instinct for David Beckham Fragrances, working for and with the legend himself
Roland Piano’s
When it comes to playing the piano, every aspiring musician carries a burning ambition and a fervent dream of blossoming into a prominent artist in the near future – That’s where I came in.
Brand Strategy / Design and Creative Direction
2021
2020 - 2025
Neverland Amsterdam
Building a Creative Company from Vision to Brand
Creative Direction and Founder
Online Soon
Prosus
Created a unifying creative concept that transforms Prosus’ Amsterdam headquarters into a more connected and future-ready workplace experience.
Creative Direction and Team lead
2017 – 2018
Blu
Building One Brand Across Teams, Markets and Digital
Creative Direction and Team lead
2015 – 2016
North Sails
Shaping and Leading a Performance Brand Across Product and Digital
Creative Direction and Team lead
2013 – 2018
Suitsupply
Creative direction across five years of Suitsupply, spanning campaigns, brand and digital experiences.
Rituals
Evolving the Commerce Platform and Brand Experience of one of the largest Dutch Cosmetics brands
