Skills

Brand Identity Design
Brand strategy
Brand storytelling
Co-creation
Creative direction
Digital design
Design systems

Experience design
Film direction
Graphic design
Product development
Photography direction
UI / UX

Thuisarts
Led the future brand strategy and creative direction for the Netherlands’ leading healthcare platform, shaping a scalable digital identity.

The DropStore
Creative and Design Direction for the Digital Experience

Roland Piano
Shaping the Brand and Digital Product Experience

Neverland Amsterdam
Building a Creative Company from Vision to Brand

Alpine
Creative Concept Development and Design Direction for the V-Tune Campaign

David Beckham Fragrances
Creative Direction for the Fragrance Bold Instinct

Evi van Lansschot
Developing the Future Vision and Digital Brand

Suitsupply
Leading the Digital and Brand Experience

Rituals
Evolving the Commerce Platform and Brand Experience of one of the largest Dutch Cosmetics brands

The Creators Universe
Shaping the Brand and Strategic Foundation

North Sails Apparel
Shaping and Leading a Performance Brand Across Product and Digital

Prosus
Created a unifying creative concept that transforms Prosus’ Amsterdam headquarters into a more connected and future-ready workplace experience.

Online Soon

Miscellaneous
Selected Unreleased Projects

Overview

Year / Period

2025 / 2026

2025

One.tech

2024 / 2026

2024

2023

2023

2023 / 2026

2023 / 2025

2022

2021 / 2023

2021

2021

2021

2020

2020

2020

2020

2020

2019 / 2020

2019

2019

2019

2019

2019

2018

2018

2018

2017

2017

2017

2017

2013

Client

Prosus

Tangueray

ABN AMRO

Cupra Netherlands

Dulux

The Island of Barbados

Heineken APAC

Covestro

Binance

Edition One

Hewlett Packard

Bunq Bank

Nestle

Heesen Yachts

Danone

Jordan Europe

O’Neill

Gamma

KLM

Asics Tennis

Booking.com

Booking.com

Booking.com

National Geographic NGUX

Nike

ABN AMRO

G Star

Agency

Neverland x WeAreBrain

Neverland

Neverland x Reaktor

Neverland x Ace

Neverland x Publicis Amsterdam

Neverland x Ace

Neverland

Neverland

Neverland

Neverland

Neverland x OWOW

Neverland

Neverland

Neverland

Neverland

Neverland

Neverland x The Family

Neverland

AKQA – Part of WPP

AKQA – Part of WPP

AKQA – Part of WPP

Superlarge

Isobar (Dentsu)

Code D’azur – Part of Hypersolid

The Greenroom

Direct

Direct

Direct

Superlarge

Superlarge

Direct

Direct

Project

Positioning and brand id of Ai Start up

Defining and shaping a scalable creative office environment

Defining and shaping a scalable digital identity

Brand Campaign

Creative and Design Direction for the Digital Experience

Internal Brand Campaign

Multiple Creative Projects

D2C Proposition Development

Redefining Destination and PR

Multiple Creative Projects

Shaping the Brand and Digital Product Experience

Defining Digital Passport

Redefining Global Brand

Shaping the Brand and Digital Product Experience

Introduction Campaign Spectre Laptop Series

Mortgage Proposition Development

Wunda Introduction Campaign

Different projects

Introduction Campaign Bold Instinct Fragrance

Brand Nations Cup Campaign

Loyalty Program

Brand Campaign SS’20

Brand Campaign SS’19

KLM Running Digital Concept

ASICS Tennis Campaign SS’19

Campus Spatial Concepting

Campus Spatial Concepting

DRTV Campaign

Digital landing, Teaser Campaign

Black Introduction Campaign

Product Positioning

Omnichannel Strategy Concepts

Reach out to me if you have any questions on one of any project

Skills

Brand Strategy, Brand Storytelling, Design Direction

Brand Strategy, Brand Storytelling, Design Direction, Spatial Design

Brand Strategy, Brand Storytelling, Design Direction

Brand Strategy, Brand Storytelling, Creative Direction

Brand Strategy, Brand Storytelling, Design Direction

Brand Storytelling, Creative Concepting

Creative Concepting and Design Direction

Brand Strategy, Creative Concepting and Design Direction

PR Marketing, Brand Strategy, Destination Marketing and Design

Brand Strategy, Identity Design, Spatial Design

Brand Identity Design, Creative Direction and Digital Design

Business Consulting, Brand Strategy and Digital Design

Business Consulting, Brand Strategy and Design

Business Consulting, Brand Strategy and Design

Business consulting and Design thinking

Campaign Concepting, Design

Campaign Development, Design

Creative Concepting and Brand Design

Brand Storytelling, Creative Concepting Film and Design

Brand Strategy, Brand Storytelling

Brand Storytelling, Creative Concepting

Brand Strategy, Brand Storytelling

Brand Storytelling, Creative Concepting

Digital Creative Concepting, UX Design

Creative Concepting, Brand Storytelling, Film

Creative Spatial Concepting, Brand Storytelling

Creative Spatial Concepting, Brand Storytelling

Creative Concepting, Film

Digital Art Direction, UX Design, Prototyping

Art Direction

Brand Strategy, Product Proposition Development

Digital Art Direction, UX Design, Prototyping