Hallo.
Ciao.
Ola.

I’m a Dutch-Italian-Portuguese creative and brand director driven by the belief that brands grow when creativity meets clarity. I build brands that connect culture with commerce, turning strategic ambition into ideas that travel and inspire.

Over the past 15 years I’ve helped brands move from recognition to relevance. From leading future vision work for Heineken in Asia to developing gifting and occasion-led strategies for premium spirits, to advising on the growth of online bespoke and lifestyle brands. My focus is on unlocking new spaces for growth through smart insights, distinctive design and cultural understanding.

Since 2020 I’ve been the founder and creative lead of Neverland Amsterdam, working across categories including tech, fashion, travel and FMCG. Alongside this, I advise and invest in ventures such as Edition One in the UK and collaborate with organisations that challenge the industry to think differently.

I’m passionate about creating category-defining work that moves brands and industries forward. Since 2023 I’ve also taken on leadership roles as an executive jury member for several global award shows, recognising excellence in creativity and innovation.