Hallo.
Ciao.
Ola.

I’m a Dutch-Italian-Portuguese design director working at the intersection of brand, product and experience. I help organizations translate strategic ambition into platforms, ideas and experiences that drive cultural relevance and commercial growth.

Over the past 15 years I’ve worked with consumer brands, technology companies and public institutions to move brands from recognition to relevance. My work ranges from leading future vision programmes for Heineken in Asia to shaping growth strategies for premium spirits and advising digital-first fashion and lifestyle brands.

Since 2021 I’ve been the founder and creative director of Neverland Amsterdam, an innovation practice focused on brand-led platforms and new propositions. Alongside this I advise and invest in ventures including Edition One in the UK and collaborate with organisations exploring new models of growth.

I’m particularly interested in work that defines new categories and challenges industries to think differently. Since 2023 I’ve also served as an executive jury member for several global award programmes recognising excellence in creativity and innovation