Black and white photo of a man with tattoos sitting on a wooden chair, holding a camera, against a wall with a window in the background.

Client
Coty
David Beckham Fragrances

Agency
AKQA – Part of WPP

Year
2019 / 2020

Team
Peter Lund – Chief Creative Officer
Fabrizio Di Bon & Axel van Weel – Creative Team
Lauren Kilby – Producer
Phoebe Arnstein – Director
Jack Davison – Photographer

Minititle UK – Production

I created the campaign for the new fragrance by style god/football legend David Beckham. The campaign was shot by Jack Davison - although technically shot by David Beckham himself, as the idea behind the campaign was that throughout his life, David has always done right by himself instead of relying on others to tell him what to do. So who better to capture his image than the man himself.

60 seconds David Beckham Fragrances video

Hero ‘60

Right by you

Open magazine with black-and-white photo of a man taking a selfie in front of a mirror on the right page, with the text "Right for you" and a lipstick image underneath, and a page with a quote on the left.

Right by them

It gets better

Featuring film, print & POS, the campaign also starred three talents who in their own way have stayed true to themselves in their lives, despite what others might think of their choices.