Edition One. Own your choices.
Edit Suits reached out to me if I could help them define a new made to measure online shirts brand. This online platform would be a springboard to create made to measure shirts which would get their sizing from big data.
Venturing as creative director I was responsible for the brandstrategy, brandname, campaign concepting and leading external agencies and specialists building Edition One.
Edition One
The brand name's origin lies in the vibrant art and print scene. Creativity and craftsmanship intertwine to create meticulously crafted shirts, each embodying a unique edition. Distinct fabric, exquisite detailing, and tailored size enhance the exceptional quality.
Own your choices
I wanted the promise short, strong and directive while also aiming to promote diversity and individuality among our valued customers. Edition One strongly believe that each person has unique characteristics, regardless of body type, jawline, or age. What unites them is their determination to assert their identity and exercise their autonomy, defying societal norms.
Logo and brandpromise
Packaging
Tote bag
Hangtags
Campaign
The everyday individual
I have been deliberately opting for everyday individuals living in urban areas who convey an outward appearance of cleanliness and show a diverse cultural heritage.
Catalogue
Platform
Product Detailpage
Start of personalisation
Homepage
Homepage
Throughout this project, I have effectively guided and overseen a highly skilled group of User Experience Designers and Developers in the creation and development of this unique and tailor-made platform. Our collective efforts have resulted in the launch of a versatile and adaptive atomic design system, which enables seamless scalability and fosters optimal user experiences.
The Design System
About Edit Suits Co.
Edit Suits Co. offers the custom suiting experience without the bespoke price tag from London to Manchester ending up in even Singapore.
The perfect suit, tuxedo, shirt, or chino should be well-made and custom-tailored. Most importantly though, it should be unique and special.
With thousands of fabrics and countless customisation options available, Edit Suits Co. can relieve much of the pressure of finding the perfect garment by helping you to create your own.