North Sails Apparel
As the global leader in sail making, North Sails embarked on an exciting endeavor to broaden their product offerings with a new apparel line. Being presented with this opportunity, I set out to navigate the task at hand by infusing innovative thinking and boundless creativity to seamlessly and expeditiously execute their European repositioning strategy.
I’ve delivered a new brand promise, created the spatial experience for Pitti Uomo in Florence and infusing the thinking within the apparel.
Brand promise
No matter the outcome, we face every challenge with confidence, constantly raising the bar for product innovation and creativity. Informed by the same principles of sail making, our clothing line delivers all-around protection, sophisticated and hybrid design adaptable to multiple scenarios. Meticulously crafted garments made for every challenge that comes our way, symbolizing the resilience and determination that defines us as individuals.
Pitti Uomo
Apparel
From graphics to fabrics
I led the brand team in Italy, and I took charge of spearheading the process of developing innovative graphics that were eventually launched in the ss'17 collection. Additionally, I played a pivotal consulting role in the design of the collection for both men and women. The overarching objective was to ensure that the collection design perfectly harmonized with the fresh brand promise.
