Large outdoor billboard on top of a white building with multiple windows, featuring a person wearing headphones and a striped shirt, and the text "Every virtuoso started out small."

Background
When it comes to playing the piano, every aspiring musician carries a burning ambition and a fervent dream of blossoming into a prominent artist in the near future. However, it seems that the existing range of apps and brands available fails to capitalize on this profound understanding and fails to tap into the potential that lies within each budding pianist.

This potential led us in our approach, emphasizing the growth and potential that lies within each aspiring musician.

Client
Roland Piano

Agencies
OWOW
Neverland Amsterdam

Year
2021

Team
Fabrizio Di Bon – Design Director
Francesco Battaglia – Brand Designer
Bram Vos – Product Design
Ody Blankendaal – Project Management

Roland Piano Japan Pianistory – Every Virtuoso Started Out Small

In the spring of 2021, I was approached to define a new identity and product approach for Roland's revamped Piano app “Pianistory”. This innovative app offers users the opportunity to record, share, and enhance their musical abilities.

As I worked on the brand identity concept, I collaborated with the team to create a digital product experience that seamlessly integrates all the features and functions.

Person playing an acoustic guitar and keyboard with a laptop in the background showing music production software.
A man with a beard and dreadlocks wearing headphones and playing a keyboard in a cozy room with wooden walls, a vintage green lampshade, and a window with white curtains.

Product Experience

Smartphone screen displaying an app interface for setting a daily goal with options for 10, 20, 30, and 60 minutes, against a red background.
A hand holding a smartphone with a recording app open, casting a shadow on an orange background.
Person holding a smartphone displaying a metronome app with a tempo set to 130 beats per minute, against an orange background.

Outdoor

Roland Piano Out Of Home 01
Digital billboard on a sidewalk displaying an advertisement for Roland music technology, with the slogan "Every virtuoso started out small" and app download information.

Skills

Brand Identity Design
Creative Direction
Creative Consultancy
Digital Design

Design Systems
Experience Design
Product Development
Ui / Ux

Team

Ux Designer
Ui Designer
Full Stack Developer

Brand Designer
Copywriter
Motion Designer

Credits

Creative Agency
Neverland Amsterdam

Product Design and Development
OWOW Agency

Let’s work together