Background
WorksForYou set out to rethink flexible work for a new generation. The ambition: move beyond traditional staffing and build a brand that fits the way young people actually live.
Client
WorksForYou
Agency Network
WeAreBrain
Neverland Amsterdam
Year
2026
Team
Fabrizio Di Bon – Creative Director
Elvire Jaspers – Client Lead
Anastasia Gritsenko – Development
WorksForYou is a Dutch staffing platform connecting a new generation of workers with flexible work. But the world around them has changed. Work is no longer something life needs to revolve around. For a new generation, it needs to move with it.
The ambition was to transform WorksForYou from a traditional staffing business into a culturally relevant brand and digital platform. One built around freedom, speed and flexibility, while creating a stronger connection between young people and the companies looking for them.
WorksForYou. Freedom works better.
I led the brand strategy and creative direction, redefining the positioning, identity and digital experience around one simple thought: On Your Terms.
Rather than building another recruitment brand around jobs and vacancies, we built WorksForYou around the life that work makes possible. A brand that lives between work, lifestyle and culture, with a bold visual identity, direct tone of voice and a digital experience designed to make finding work feel fast and frictionless.
Out Moving. Out Living. Out doing your thing.
Brand Existence
WHY — Freedom works better
WorksForYou exists because work should create freedom, not take it away. We believe young people deserve fair opportunities, real choice and transparency. And businesses deserve the same clarity and trust when finding great people.
HOW — People first. Always moving
We keep things human, move fast and never compromise on quality. From first match to getting the job done, we make the whole experience work smoothly for people and businesses alike.
WHAT — The right people for the right job
We connect businesses with people who are ready to go, while giving a new generation the freedom to find work that fits their life, their plans and their terms.
Brand Design
Out of Office
Three O’s, one cultural code. OOO turns Out of Office into a symbol for a generation that puts freedom and movement first.
Spark of Freedom
A spark of energy. A symbol of freedom, movement and possibility.
Art Direction
Brand Values
FREEDOM — Freedom to choose
You decide what works for you. The freedom to move fast, stay flexible and choose your own path.
ALWAYS IN MOTION — Ready when it matters
We stay close, connected and always moving. So we can move fast and be there when it matters.
HUMAN — No bullshit
People first. Always honest and transparent. No games, no unnecessary hassle. Just real people making things work.
An App for Generation Freedom
Social Strategy Manifesting Freedom
Skills
Brand Identity Design
Brand strategy
Brand storytelling
Creative direction
Art Direction
Digital Design
Credits
Agencies
WeAreBrain
Neverland Amsterdam