A man in a blue suit with a patterned tie and pocket square standing in front of a background of women dressed in white lingerie, all bent over with their heads down.

Suitsupply. Find the perfect fit.

Suitsupply is a market-defining menswear brand, quickly expanding its global presence. Pioneers in everything they do, their cutting-edge spirit generates contagious energy that constantly fuels new and creative ideas.

Within the period of 2013 and 2018 I’ve been helping them a numerous times to define their campaigns, shape their brand language, digital experiences and lead the creative team.

2014

A man dressed in a blue tuxedo with a black bow tie standing in front of a large classical painting depicting a historical scene with men wearing 17th-century attire.

The Rijks

We held a special fashion show for the spring/summer 2014 collection at the Rijksmuseum in Amsterdam. The museum's beautiful Rembrandt and Vermeer paintings provided a luxurious setting for the event. Placing our models in front of these famous works, which actually influenced the colors of the collection.

A man with a beard and styled hair wearing a gray plaid overcoat, navy blazer, white shirt, and patterned tie, standing in front of a painting of a harbor scene with sailing ships and clouds.

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about it

A masterpiece collection.

In commemoration of the highly anticipated inauguration of the renowned Rijksmuseum in Amsterdam, Suitsupply drew profound inspiration from the esteemed Old Masters of Art. Particularly captivated by the works of iconic painters, such as the revered Rembrandt van Rijn, their artistic brilliance sparked a visionary concept for the impeccably refined 2013 Campaign. Through embracing the essence and allure of these masterpieces, Suitsupply ultimately produced a campaign that epitomized sophistication and sophistication alone.

2015

A man and woman underwater, with the woman behind the man, both appearing to dance or pose, surrounded by bubbles and a colorful underwater background.

Diving deeper

In the summer of 2014, after careful consideration and planning, I embarked on the extensive task of to lead the visual redesign of Suitsupply. Knowing that in 2015, Suitsupply had plans to introduce a range of new digital products, it was imperative that we established a visually cohesive and modern identity that would not only support but also reflect the essence of Suitsupply's exceptional tone-of-voice.

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An underwater fashion advertisement featuring a man in a suit and sunglasses holding a leather bag, with a woman in a bikini swimming near him, promoting a spring summer collection.

Digital Experience

Find the right fit

In the fourth quarter of 2018, I helped Suitsupply with their digital program. This included helping them choose the right digital creative agency and supporting them with various digital product programs f.e. the digital Made to Measure initiative and integration of the in-store to online experts.