Background
Between 2013 and 2018, I worked with Suitsupply across different chapters of its rapid international growth. From provocative global campaigns and a new visual language to digital products and Made to Measure, helping shape how the brand showed up as it grew.
Client
Suitsupply
Year
2013 / 2018
Team
Laurens Geleedst – Chief Digital Officer
Aron Lewis – Visual Merchandising Lead
Creative Team
Vincent Venema – Digital Art Director
Fethi Uluak – Digital Design
Jie Chen – Digital Design
Jeroen Sedelaar – Ui Designer
Five years helping shape Suitsupply. Suitsupply was growing fast, from an Amsterdam menswear brand into a global player. Between 2013 and 2018, I worked across campaigns, brand and digital, helping shape its visual language and a new generation of customer experiences.
2014
The Rijks
We held a special fashion show for the spring/summer 2014 collection at the Rijksmuseum in Amsterdam. The museum's beautiful Rembrandt and Vermeer paintings provided a luxurious setting for the event. Placing our models in front of these famous works, which actually influenced the colors of the collection.
Read all
about it
A masterpiece collection.
In commemoration of the highly anticipated inauguration of the renowned Rijksmuseum in Amsterdam, Suitsupply drew profound inspiration from the esteemed Old Masters of Art. Particularly captivated by the works of iconic painters, such as the revered Rembrandt van Rijn, their artistic brilliance sparked a visionary concept for the impeccably refined 2013 Campaign. Through embracing the essence and allure of these masterpieces, Suitsupply ultimately produced a campaign that epitomized sophistication and sophistication alone.
2015
Diving deeper
In the summer of 2014, after careful consideration and planning, I embarked on the extensive task of to lead the visual redesign of Suitsupply. Knowing that in 2015, Suitsupply had plans to introduce a range of new digital products, it was imperative that we established a visually cohesive and modern identity that would not only support but also reflect the essence of Suitsupply's exceptional tone-of-voice.
Digital Experience
Find the right fit
In the fourth quarter of 2018, I helped Suitsupply with their digital program. This included helping them choose the right digital creative agency and supporting them with various digital product programs f.e. the digital Made to Measure initiative and integration of the in-store to online experts.
Emmersive product detailpages
The online specialists
Skills
Brand Identity Design
Brand strategy
Brand storytelling
Creative direction
Creative consultancy
Digital design
Design systems
Experience design
Product development
Photography direction
UI / UX