Here to stay

Over more than a decade, I’ve had the privilege of working with and shaping some truly exceptional brands — brands with ambition, brands that dared to stand out. Not every idea or concept made it to the final cut, and some I chose not to showcase in their entirety. Yet, each of them deserves recognition, and that’s why they’re here to stay.

2023 – Nike motion proposals

2019 – Jordan Europe Introduction Concepts

2023 – Tangueray Campaign Concept

2019 – Asics x Djokovic

2023 – Identity and Character creative

2019 – Polestar Ui proposals

2024 – Cupra Concept Proposals

2022 – Binance Scalable Logo Proposal

2020 – Ripstar Brandmovie

2022 – Logo Proposal Dutch Government x Expo Osaka 2025

2023 – FEHU Amsterdam

2014 – Biosparq

2013 – G Star E-commerce

Overview

Year / Period

2025 / 2026

2025

2024 / 2026

2024

2023

2023

2023 / 2026

2023 / 2025

2023

2022

2021 / 2023

2021

2021

2021

2020

2020

2020

2020

2020

2019 / 2020

2019

2019

2019

2019

2019

2018

2018

2018

2017

2017

2017

2017

2014

2014

2013

2013

Client

One.tech

Prosus

Tangueray

ABN AMRO

Cupra Netherlands

Dulux

Nike

The Island of Barbados

Heineken APAC

Covestro

Binance

Edition One

Hewlett Packard

Bunq Bank

Nestle

Heesen Yachts

Danone

Jordan Europe

O’Neill

Gamma

KLM

Asics Tennis

Booking.com

Booking.com

Booking.com

National Geographic NGUX

Nike

ABN AMRO

DTG

G Star

Suitsupply

Agency

Neverland x WeAreBrain

Neverland

Neverland x Reaktor

Neverland x Ace

Neverland x Publicis Amsterdam

Neverland x Ace

Neverland

Neverland

Neverland

Neverland

Neverland

Neverland x OWOW

Neverland

Neverland

Neverland

Neverland

Neverland

Neverland x The Family

Neverland

AKQA – Part of WPP

AKQA – Part of WPP

AKQA – Part of WPP

Superlarge

Isobar (Dentsu)

Code D’azur – Part of Hypersolid

The Greenroom

Directly

Directly

Directly

Superlarge

Superlarge

Directly

Directly

Directly

Directly

Directly

Project

Positioning and brand ID of Ai Start up

Defining and shaping a scalable creative office environment

Defining and shaping a scalable digital identity

Brand Campaign

Creative and Design Direction for the Digital Experience

Internal Brand Campaign

Multiple Creative Projects

D2C Proposition Development

Development Assets + Workshop facilitation

Redefining Destination and PR

Multiple Creative Projects

Shaping the Brand and Digital Product Experience

Defining Digital Passport

Redefining Global Brand

Shaping the Brand and Digital Product Experience

Introduction Campaign Spectre Laptop Series

Mortgage Proposition Development

Wunda Introduction Campaign

Different projects

Introduction Campaign Bold Instinct Fragrance

Brand Nations Cup Campaign

Loyalty Program

Brand Campaign SS’20

Brand Campaign SS’19

KLM Running Digital Concept

ASICS Tennis Campaign SS’19

Campus Spatial Concepting

Campus Spatial Concepting

DRTV Campaign

Digital landing, Teaser Campaign

Black Introduction Campaign

Product Positioning

Fall Winter Campaign ‘15 + Creative Lead

Onboarding Strategy Concepts

Omnichannel Strategy Concepts

Several projects

Reach out to me if you have any questions on one of any project

Skills

Brand Strategy, Brand Storytelling, Design Direction

Brand Strategy, Brand Storytelling, Design Direction, Spatial Design

Brand Strategy, Brand Storytelling, Design Direction

Brand Strategy, Brand Storytelling, Creative Direction

Brand Strategy, Brand Storytelling, Design Direction

Brand Storytelling, Creative Concepting

Creative Concepting and Design Direction

Brand Strategy, Creative Concepting and Design Direction

Brand Strategy, Creative Concepting and Design Direction

PR Marketing, Brand Strategy, Destination Marketing and Design

Brand Strategy, Identity Design, Spatial Design

Brand Identity Design, Creative Direction and Digital Design

Business Consulting, Brand Strategy and Digital Design

Business Consulting, Brand Strategy and Design

Business Consulting, Brand Strategy and Design

Business consulting and Design thinking

Campaign Concepting, Design

Campaign Development, Design

Creative Concepting and Brand Design

Brand Storytelling, Creative Concepting Film and Design

Brand Strategy, Brand Storytelling

Brand Storytelling, Creative Concepting

Brand Strategy, Brand Storytelling

Brand Storytelling, Creative Concepting

Digital Creative Concepting, UX Design

Creative Concepting, Brand Storytelling, Film

Creative Spatial Concepting, Brand Storytelling

Creative Spatial Concepting, Brand Storytelling

Creative Concepting, Film

Digital Art Direction, UX Design, Prototyping

Art Direction

Brand Strategy, Product Proposition Development

Digital Art Direction, UX Design, Prototyping

Digital Art Direction, UX Design, Prototyping

Digital Art Direction, UX Design, Prototyping

Digital Art Direction, UX Design, Prototyping